Note: With just a small bit of web research, i found out that Shuttle Bike, the Italian company that made the bike accessory Judah Schjller, below, used to pedal across the Bay has been trying to promote its invention here in Europe since 1992.
What it took to get this 'new way of biking'" really known about in the USA was a good marketing guy. Enter Judah Schiller, the founder of two San Francisco brand marketing companies. Aiko and Saatchi & Saatchi). A tip of the hit to him for knowing how to spin the half baked Bay Bridge bike path to get publicity for both a water bike lane and for his ad agency!!
What it took to get this 'new way of biking'" really known about in the USA was a good marketing guy. Enter Judah Schiller, the founder of two San Francisco brand marketing companies. Aiko and Saatchi & Saatchi). A tip of the hit to him for knowing how to spin the half baked Bay Bridge bike path to get publicity for both a water bike lane and for his ad agency!!
Judah Schiller, a former attorney and single father of three, rode to the
water's edge in Oakland, CA, outfitted his bike with a propeller and
pontoons (a ten-minute job) and 45 minutes later he was
at the Ferry Building in San Francisco!
And yet there again, Judah may have taken his inspiration from the Kinetic Sculpture racers who have been pedaling on water and land since the early 1970's:
